Industries we thrive in

The COVID-19 pandemic further accelerated this trend. Global e-commerce sales amounted to over $9 trillion during that period. Marketplaces such as Amazon and bol.com, with countless SKUs, now determine how we navigate the majority of our purchases. Flash delivery drivers disrupt supermarkets. Second-hand platforms such as Vinted and Marktplaats stimulate the circular economy and allow products to produce turnover multiple times. Competition no longer comes from a block away but from worldwide. The web has become one big price comparison.

Within this complex web of demands, retailers need to re-specialize. Where ecommerce allows for ease, accessibility, and control, physical retail offers an opportunity to focus on the experience, the ability to touch a product and provide customers instant gratification. Finding the formula that works best for your business is essential in converting potential buyers. You can focus on price, like Action, quality, like the German Manufactum who only sells one product per category, or sustainability and emotional bonds, like Dille & Kamille. These brands have in common that their retail strategy is focused and clear.

We’ve worked on retail projects with vastly different needs and goals. Our specialists have a solid understanding of the means and possibilities of creating assets that will grow your business. From building an environment tailored for team purchases together with Nike Team Sports, creating personalized experiences by integrating first-party data for Pet’s Place, and building unique retail brands like de Bijenkorf and Dille & Kamille using more traditional advertising like TVCs and social.

Having a clear focus on the concept truly makes the difference in retail. Both online and offline. At Assist Digital, we deal with retail challenges, shopping experiences, and product ranges daily. We have quite a track record of working with retailers ranging from lifestyle to sports and fashion. We make sure that the concept and UX design of the experience supports the strategy that we’ve defined together. This way, we ensure customers are happy with purchases, both short and long term.